The Better Bolder Braver Ethical Marketing Pledge for Coaches
The Better Bolder Braver Ethical Marketing Pledge for Coaches is designed for BBB community members who wish to demonstrate their commitment to no-BS ethical marketing while contributing to a more trustworthy coaching industry.
By signing up for The Pledge, you can commit to ethical and authentic marketing to show your commitment to, and to create more meaningful conversations with, your ideal clients.
Join Better Bolder Braver and work through the Coach’s Marketing Journey course so that you can take the pledge and download the badge for your website (in a range of colours!).
The Better Bolder Braver Ethical Marketing Pledge for Coaches
As a coach committed to ethical and authentic marketing, I pledge to uphold the following principles in my business practices:
Honesty and Transparency
– I will represent my services truthfully, avoiding exaggerations, false claims, or misleading information.
– I will clearly communicate the value, scope, and limitations of my offerings without resorting to manipulative tactics.
Respect for Clients
– I will honour the autonomy, intelligence, and decision-making capacity of my audience by avoiding high-pressure sales techniques, scarcity-based tactics, or arbitrary deadlines designed to coerce.
– I will respect my clients’ boundaries and ensure that my marketing aligns with their needs rather than exploiting their vulnerabilities.
Authenticity in Communication
– I will market my services in a way that reflects my unique values, skills, and expertise, resisting the urge to conform to industry trends that compromise integrity.
– I will avoid buzzwords or overpromises that detract from the genuine impact of my work.
Commitment to Fairness
– I will price my services fairly and transparently, ensuring accessibility where possible while valuing the worth of my work.
– I will not use income claims or testimonials as tools for manipulation but as honest reflections of past client experiences.
Building Trust Through Accountability
– I will openly address objections or concerns from potential clients with clarity and candour.
– I will take responsibility for any mistakes in my marketing and strive to resolve them promptly and ethically.
Contribution to a Better Industry
– I will actively challenge unethical practices in the coaching industry by leading through example and encouraging others to adopt ethical approaches.
– I aim to create a ripple effect of positive change by fostering trust, respect, and authenticity in all aspects of my business.
By signing this pledge, I commit to practicing marketing that is free from manipulation, rooted in integrity, and focused on building meaningful connections with those I am here to serve.
You may also like to read:
Code of Ethics – International Coaching Federation
The Global Code of Ethics for Coaches, Mentors, and Supervisors
