Better Bolder Braver Blog

Build an online course

In this blog we take you on a behind the scenes tour of what it was like for us to build our own course. We wanted to provide coaches with a “warts and all” overview (or underview?!) of the ins and outs of conjuring up, building, packing, shipping and marketing an online video course and to ask yourselves why would you even want to do this?

Frances and Simon co-founders of Better Bolder Braver

When we created the Better Bolder Braver community, we wanted to change the marketing conversation and show coaches that they already have the practical skills and emotional intelligence they need to do good marketing. Now we have launched our Self-Service course to guide coaches through the six essential steps of building a better coaching business.

Simon Frances and Ana presenting Group Coaching and How to Market it

There is quite a bit of information out there about Group Coaching, but arguably not enough. And maybe not the right sort of information. If you are interested in starting your own group as a coach, read on. You will learn the difference between coaching groups, running workshops, and team coaching… not the same things. You will also learn how to tackle pricing around group coaching, and start thinking about WHY you might like to build a group coaching product – again, not the obvious answer.

Happiness as a niche

Many coaches say they don’t need to niche; some say they already have (but secretly haven’t): and others are clear and focused already on their niche audience. If niching is about a target audience rather than a method, approach to coaching or outcome, then how can HAPPINESS be a niche??

Creating Tension

When coaches try to attract new clients they often talk too much about the wrong things. What seems important, relevant and obvious to coaches is often not what the client is ready, or wanting, to engage with. This is why marketing can feel ‘salesey’ or like a lot of hard work. A simple shift from selling what you do to telling people what you do can make your marketing more effective and a lot easier.