Better Bolder Braver Blog

Empowering New Coaches Embrace Boundaries and Authenticity

Congratulations on taking the first steps into the rewarding world of coaching! As you embark on this journey, it’s natural to feel enthusiastic about attracting new clients and making a positive impact. However, it’s important to approach this process with intentionality and authenticity, while also being mindful of the traps that can hinder your growth. […]

In the world of business coaching, ethical marketing isn’t just a good practice – it’s the bedrock of building lasting relationships and trust with clients.

Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels. So, how do you attract people to work with you?

How do I get coaching clients fast?

Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels. So, how do you attract people to work with you?

How do I advertise my coaching business?

When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO, Facebook Ads, Google Ads, squeeze pages or set up a marketing funnel. Or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success! I’m going to go out on a limb here and say you don’t need any of this. In fact, I’ll go further and say, I can’t tell you what you “need” or “should be doing”. What I can and will do in this guide is show you how you can start to put your coaching business out there without the need for what you might be thinking of as “advertising”.

Creating Your Product Mix

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or selling). So how do you create the perfect mix?

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