A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 3-step marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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We have our own podcast that you can listen to on Apple Podcasts, Spotify or where ever you get your podcasts.
We also post lots of great content to our YouTube channel.
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Keep up to date with what’s going on inside the community as well as when we launch new courses and events.
How do I get coaching clients fast?
Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels. So, how do you attract people to work with you?
How do I advertise my coaching business?
When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO, Facebook Ads, Google Ads, squeeze pages or set up a marketing funnel. Or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success! I’m going to go out on a limb here and say you don’t need any of this. In fact, I’ll go further and say, I can’t tell you what you “need” or “should be doing”. What I can and will do in this guide is show you how you can start to put your coaching business out there without the need for what you might be thinking of as “advertising”.
How to create your coaching product mix
In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or selling). So how do you create the perfect mix?
Over the Summer months (June to September), Simon and I have decided to ease off on producing more content and, instead, are enjoying looking back over the things that we had already produced, feeling satisfied putting the content in tidy themes and having fun repurposing it.
Video & Podcast Equipment For Coaches
We get asked a lot about the equipment and software we use to make our videos so we have created this article to show you some of our recommendations.