A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 1-page marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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Keep up to date with what’s going on inside the community as well as when we launch new courses and events.
Letting go of perfection: not all your content needs to hit the #1 spot
When you’re marketing your coaching business, done beats perfect. By which I mean, when it comes to producing your articles, blog posts, podcasts, etc. if you’re continually striving to create the so-called Perfect PostTM, then you’re wasting your time. That’s hard to accept for some, especially if you like everything to be just right. It’s time to focus less on getting it right, and more on getting it out there.
Mindset: The First Step on the Better Bolder Braver Marketing Journey
We’ve launched the concept of the Better Bolder Braver Marketing Journey and in our Monday Masterclass session, we got deep into the first Chapter: Mindset. Learn why this is the first, and an important start to the marketing journey.
Broaden your appeal: repurposing marketing content for coaches
Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences. Why is this a potential problem? Because if you always market the same way, using the same method (the one you’re most comfortable with, no doubt) you’re only engaging a fraction of your potential audience. But don’t worry, reaching more people, broadening your appeal, isn’t a huge or complicated task…
Cutting the Marketing Bullshit with Adam Bastock
In this Monday Masterclass, Simon spoke to Adam Bastock about cutting through the marketing bullshit. Adam Bastock is an SEO whizz, specialising in eCommerce, bringing practical, bullshit-free digital marketing advice for small businesses. They discussed the myths around social media content, algorithm ‘fake news’ and how consistency is key to making an impact.
Do I need TikTok for my coaching business?
You’ve probably heard of TikTok, but you might not know what it is, or be too embarrassed to ask your kids.
In this blog you’ll learn more about what TikTok is, how it’s used and why it might be useful for your coaching business in terms of creating engaging content.