Better Bolder Braver Blog

Simon Batchelar and Adam Bastock

In this Monday Masterclass, Simon spoke to Adam Bastock about cutting through the marketing bullshit. Adam Bastock is an SEO whizz, specialising in eCommerce, bringing practical, bullshit-free digital marketing advice for small businesses. They discussed the myths around social media content, algorithm ‘fake news’ and how consistency is key to making an impact.

What is TikTok?

You’ve probably heard of TikTok, but you might not know what it is, or be too embarrassed to ask your kids.
In this blog you’ll learn more about what TikTok is, how it’s used and why it might be useful for your coaching business in terms of creating engaging content.

It is said that good marketing is being able to identify and name a potential client’s problem to be solved but in doing so, we might be opening up unconscious wounds. The more specific the problem we are looking to address, the more niched and nuanced our message, the more likely we are to sell a service. But what are the psychological ramifications of this opening up and exposure? How confident are we in offering a psychological antidote?

Person disgusted by ice cream

What’s your favourite flavour of ice cream? Mine’s pistachio. Maybe yours is too. Or maybe it’s rum & raisin… coffee & walnut… chunky monkey! Whatever you like best, it’s unlikely to be vanilla. Vanilla is fine, vanilla can be great, vanilla goes with most things, vanilla is… if not liked by everyone, at least unlikely to be actively disliked. Vanilla is mass marketing, designed to appeal to as wide an audience as possible. It may be nobody’s first choice but it’s an acceptable option. Vanilla marketing may get you clients but are they the clients you want? Imagine pistachio marketing (or rum & raisin, etc.): unique, unlike any other flavour, distinctive taste, vibrant colour, not for everyone and sometimes hard to find but also a flavour that people actively seek out…

Person Surfing

Have you done coaching training? Where did it leave you in terms of confidence about marketing yourself? Do you feel part of a community of graduates of that training programme? What does collaboration mean to you? We discussed all these questions in our Monday Masterclass session when we had the pleasure of talking to one of our favourite coaching training providers, Lucy Mullins, about “Life after Coaching Training”. Learn more about Lucy’s advice for coaches just starting out, the task treadmill and how lucy balances doing and being in order to be more productive in this article.

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