Better Bolder Braver Blog

Simon working on laptop

A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying?
Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions…

The Emotions of Doing Marketing

Learn how Beccie D’Cunha’s CourageLab Emotions Wheel shows the kind of feelings we might have not only in connection with external conflicts, but in connection with the internal conflicts that come with putting ourselves out there through marketing our businesses / personal brands.

Simon on the phone Sell more without selling

Do you enjoy selling? Most business owners would say not. In fact, most business owners and coaches will manage to find anything else to do other than sales. It might be absolutely essential to your business but that doesn’t mean you like it. What if you could sell more, do more business, without needing to do so much actual selling?

Large audience for a tennis match

As a business, you probably feel like you need to grow a huge online audience – the bigger, the better. This means you spend a lot of time and energy chasing more and more likes and followers. It’s exhausting. Have you stopped to think about how you turn these followers into customers? Or how many you really need? It’s not as many as you might think.

Why change

We’re often told to say ‘no’ more often – from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get… not when you and your business are looking for a ‘yes’. So how can you get more clients to say “Yes”?