A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 1-page marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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Your coaching clients are only buying one thing – certainty
A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying?
Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions…
The Emotions of Doing Marketing — Fill in the Blanks
Learn how Beccie D’Cunha’s CourageLab Emotions Wheel shows the kind of feelings we might have not only in connection with external conflicts, but in connection with the internal conflicts that come with putting ourselves out there through marketing our businesses / personal brands.
Sell more without selling
Do you enjoy selling? Most business owners would say not. In fact, most business owners and coaches will manage to find anything else to do other than sales. It might be absolutely essential to your business but that doesn’t mean you like it. What if you could sell more, do more business, without needing to do so much actual selling?
Why your coaching business only needs 100 true fans
As a business, you probably feel like you need to grow a huge online audience – the bigger, the better. This means you spend a lot of time and energy chasing more and more likes and followers. It’s exhausting. Have you stopped to think about how you turn these followers into customers? Or how many you really need? It’s not as many as you might think.
Changing the default – Moving clients from ‘no’ to ‘yes’
We’re often told to say ‘no’ more often – from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get… not when you and your business are looking for a ‘yes’. So how can you get more clients to say “Yes”?