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Large audience for a tennis match

As a business, you probably feel like you need to grow a huge online audience – the bigger, the better. This means you spend a lot of time and energy chasing more and more likes and followers. It’s exhausting. Have you stopped to think about how you turn these followers into customers? Or how many you really need? It’s not as many as you might think.

Why change

We’re often told to say ‘no’ more often – from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get… not when you and your business are looking for a ‘yes’. So how can you get more clients to say “Yes”?

Old wooden chest contain a mystery offer

If you are mindful about it, I think your marketing can help you understand yourself. In this blog, I pose some questions and give you some inspiration on how to think about your marketing more mindfully.

Trying to niche your coaching business can feel daunting. Often, the assumption is that you’re narrowing your market, limiting your business. But in fact, niching isn’t about restriction, it’s about focus. When establishing yourself as a coach with a specialism: you’re focusing on a specific group of people and their particular goals. Why bother? Because then you can focus all of your attention, services and marketing on this individual group of people. Which will save you time, money, and a lot of energy.

As the UK’s lockdown begins to ease, you have a great opportunity to build a better coaching business. Why? Because the world is different and whatever business you’re in, customer behaviour and expectations have shifted. As a coach you’ll know that the widespread switch to remote and home working means that people are looking for different services and different ways to access them. The world has changed. The question is, are you changing with it?

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