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Two stormtroopers holding and egg that says like who you will become you will

Effective marketers have the courage to create tension. Some actively seek out this tension, because it works. It pushes those you serve over the chasm to the other side… says Seth Godin, in his treasure trove of a book for the human-led marketer, ‘This is Marketing’. Learn what this means for coaches doing their won marketing.

Person balancing on tightrope

For coaches, the goal of achieving work-life balance is a myth. This idyllic state of having time to do everything is always just around the corner. Many work a few extra hours now thinking it will get them closer to the work-life balance dream. Then they do the same next week, and the next, and the next. The problem is that balance is not something you achieve, it’s what you are always doing. When thought of as a fixed goal it represents a state of equilibrium that is simply not possible. So many people use balance as their goal to work towards without fully considering it. Being pulled between work and life is natural, especially when you run your own business. So rather than looking for ‘balance’, we should be balancing, adjusting how far, and how often, we get pulled between work and life.

Audience at a music concert bright lights on stage

Check out these two curated playlists to inspire and energise your marketing.


We all have to start somewhere. If you look at any successful brand or personality, it’s quite helpful to remember that they also had to start somewhere*. So, let’s break this down… and get your first blog written.

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