A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 1-page marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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Inspiration
We have our own podcast that you can listen to on Apple Podcasts, Spotify or where ever you get your podcasts.
We also post lots of great content to our YouTube channel.
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Reserve your place for our weekly Marketing Masterclass live streams, and watch the replays.
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How do I get coaching clients after qualifying?
Qualifying as a coach is a fantastic start to an exciting rewarding journey. You get to make an impact on your clients’ lives. Your training has taught you all about how to coach, including practical experience through co-coaching. The challenge now is finding some clients. But how to find them when the ink is still wet on your coaching certificate?
Marketing from the Heart
Our recent podcast episode with Mark Silver contains a number of magical marketing nuggets, which I’d like to share with you — they so neatly encapsulate so much of what Simon Batchelar and I care about… The fact that Mark was fasting for Ramadan at the time that these mic drops landed with us is testament to his strength, spiritual commitment and dedication.
You may have the same ingredients but your recipe is distinct
It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true?
Using Marketing To Improve the World
Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. We are happy to call Anna a member of our Marketing Family, and we very much enjoyed comparing notes with her on our Marketing Masterclass.
Are you marketing by accident (or on purpose)?
Is your marketing an accidental success? To put it another way… do you get results because of the marketing you do, or despite it?
A lot of marketing only ‘works’ because of the effort of the recipient. It lands in front of someone who is ready to buy and is willing to do the work to decode the marketing message. Why do we say “decode”? Because all too often, the marketing message isn’t focused on them, it’s all about the coach and what they do. The potential customer has to do some translation work – The coach does X… therefore I will potentially get Y. The marketing is only working by accident. So how can you start marketing on purpose?