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Content: The Fifth Chapter in the Better Bolder Marketing Journey
Why should we bother producing content? Surely our profound website and gift for networking will do the trick… What makes a good relationship? Love. Conversations. Listening. Being Yourself. Having Fun. Compassionate Reflection. This, therefore, is the key ingredients to Content Creation.
Product: The Fourth Chapter in the Better Bolder Braver Marketing Journey
When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work. This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?
Story: The third Chapter in the Better Bolder Braver Marketing Journey
How much of your story do you share? What is relevant, and what might put clients off? Is anyone even interested in my story? In Chapter 3 of the Better Bolder Braver Marketing Journey Story, these are the questions we discussed and answered.
Client: The Second Chapter in the Better Bolder Braver Marketing Journey
If you’re a coach looking for new clients, your first clients or you already have clients, why is it important to identify your ideal client? In Chapter 2 of the Better Bolder Braver Marketing Journey, this is the question we answer by guiding you through finding your niche and articulating what, why and who you serve with your coaching practice.
Letting go of perfection: not all your content needs to hit the #1 spot
When you’re marketing your coaching business, done beats perfect. By which I mean, when it comes to producing your articles, blog posts, podcasts, etc. if you’re continually striving to create the so-called Perfect PostTM, then you’re wasting your time. That’s hard to accept for some, especially if you like everything to be just right. It’s time to focus less on getting it right, and more on getting it out there.