Better Bolder Braver Blog

Simon and Frances Marketing Journey chapter 1

We’ve launched the concept of the Better Bolder Braver Marketing Journey and in our Monday Masterclass session, we got deep into the first Chapter: Mindset. Learn why this is the first, and an important start to the marketing journey.

Watch Read Listen Do

Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences. Why is this a potential problem? Because if you always market the same way, using the same method (the one you’re most comfortable with, no doubt) you’re only engaging a fraction of your potential audience. But don’t worry, reaching more people, broadening your appeal, isn’t a huge or complicated task…

Simon Batchelar and Adam Bastock

In this Monday Masterclass, Simon spoke to Adam Bastock about cutting through the marketing bullshit. Adam Bastock is an SEO whizz, specialising in eCommerce, bringing practical, bullshit-free digital marketing advice for small businesses. They discussed the myths around social media content, algorithm ‘fake news’ and how consistency is key to making an impact.

What is TikTok?

You’ve probably heard of TikTok, but you might not know what it is, or be too embarrassed to ask your kids.
In this blog you’ll learn more about what TikTok is, how it’s used and why it might be useful for your coaching business in terms of creating engaging content.

It is said that good marketing is being able to identify and name a potential client’s problem to be solved but in doing so, we might be opening up unconscious wounds. The more specific the problem we are looking to address, the more niched and nuanced our message, the more likely we are to sell a service. But what are the psychological ramifications of this opening up and exposure? How confident are we in offering a psychological antidote?