Better Bolder Braver Blog

Salad ingredients on a table

It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true?

Frances and Simon talking with Anna Mullenneaux

Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. We are happy to call Anna a member of our Marketing Family, and we very much enjoyed comparing notes with her on our Marketing Masterclass.

Dropped ice cream on the beach

Is your marketing an accidental success? To put it another way… do you get results because of the marketing you do, or despite it?
A lot of marketing only ‘works’ because of the effort of the recipient. It lands in front of someone who is ready to buy and is willing to do the work to decode the marketing message. Why do we say “decode”? Because all too often, the marketing message isn’t focused on them, it’s all about the coach and what they do. The potential customer has to do some translation work – The coach does X… therefore I will potentially get Y. The marketing is only working by accident. So how can you start marketing on purpose?

Leading Communication with Ellie Lloyd Jones 1 min

Ellie herself has significant experience in leading people. She also has three kids. And a part time job. She leads the way for many people in how to balance what I like to call “work-work” balance — a very real experience for many coaches who are new to setting up a coaching business — or who have been established for years — AND have to work another job to pay bills or for mental health / joy / creativity / balance reasons.

How NOT to get 10000 followers

As a coach, how many clients would you say you need? Or, to put it another way, how many can you work with in any depth? You certainly don’t need 10,000 clients (and couldn’t manage that many anyway) so why does so much marketing advice push to get so many followers or ‘fans’ for your online content?