A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 1-page marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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Women… Know your Limits!
Post-International Women’s Day, I’d like to pose the question as to whether we should niche ourselves by helping those who are just like us. Or whether, instead, we might look further afield to do better work, increase our inclusion and be kinder to ourselves.
How to get more referrals as a coach
Where do your coaching clients come from? A lot of coaches say that they get most of their business from word-of-mouth referrals. They tend to think of this as being the primary, or often only, form of marketing that they need. The problem with relying on word-of-mouth marketing is that essentially what you’re doing is hoping that by doing a good job, people will talk about you and more clients will come your way. It’s the business equivalent of a free lunch, lovely when you get one and you appreciate it, but you can’t really rely on it to feed you. So, realistically, how can you orchestrate more referrals – rather than waiting for that free lunch?
Meditation and Marketing
Our sense of identity links to what we are doing. How we make an activity our own is so important. So that we feel grounded, connected and so that it is sustainable. So that we don’t feel like we are about to fall into a precipice of hopelessness and despair. Or simply give up, move on and feel a little bit pissed off with ourselves for quite a while… knowing that something that could have been a real gift and a gateway became something we resented quickly and assumed we just couldn’t do or enjoy.
The Who, What, and Why of Marketing
Why do your coaching clients work with you? Presumably because what you do resonates, supports, guides or otherwise works for them. When clients are deciding if they want to work with you they are asking themselves three questions: Who does this coach usually work with? What can they help me with? Why should I trust them? Most coaches are great at talking about the what but are less sure about the who and the why. So let’s look at how to talk about all 3.
Feel Good Marketing with Tad Hargrave
When we came across Tad Hargrave, we realised that he was a kindred spirit. He describes himself as “a hippy who developed a knack for marketing (and then learned to be a hippy again).” We very much share Tad’s view that marketing can make you feel good, can be ethical and “conscious”. And If you think “Hippy” here means doing fluffy and unchallenging marketing, think again…