Better Bolder Braver Blog

Plasters on red background

Faced with marketing your coaching, you can always decide to sell it just like any other product. But you really shouldn’t. Tempting though it may be… It can feel like hard work trying to convince someone that they ‘need’ coaching, trying to persuade them of how much better their lives would be if they could just see what you can see so clearly. So how can you get someone to point where they’re ready to talk about coaching?

Questions marks on post-it notes

A lot of marketing advice is complicated. There’s talk of funnels, conversions, CRM and CTAs… This doesn’t feel right for a lot of coaches so they often skip the strategy and go straight to the tactics bit. And that’s understandable. A strategy sounds complicated, and all that jargon! It’s tempting to choose a marketing tactic and go – at least you feel like you’re doing something. But that can be a) counterproductive, and b) unnecessary.

Recovering from Perfectionism in Marketing with Vix Anderton

We overran our first Better Bolder Braver Marketing Masterclass of 2022 with Vix Anderton. I lost track of time — because I was out of practice and because the chat was amazing. The timing wasn’t ideal. But it wasn’t the end of the world… in fact the result was great.

Simon Batchelar Making Content with their fingers in their ears

This past week I have been posting a short 1 minute (ish) video on my social channel each week as part of a social media challenge. I wanted to collate these videos and share them here as I think they will resonate with you. They also serve as an example of 2 key principles to consider when making content. So here are 5 short marketing tips to watch while you have a coffee.

Your marketing resolution? Forget the 'should' and embrace what feels good

‘Bad’ marketing advice is an infinite resource! It feels as if there’s no end to messages such as, “You should be doing more marketing,” “You should be using Facebook Ads,” “You should be posting more on social media.” This is a trap that can be difficult to get out of. It’s easy to spend all your energy online simply keeping up with or trying to emulate what seems to be working for someone else. And don’t get me started on people selling this advice in a $97 online course! We’d like to offer a Better, Bolder, Braver idea: forget the ‘should’ and embrace what feels good and what works for you and your coaching business.