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Simon Batchelar Making Content with their fingers in their ears

This past week I have been posting a short 1 minute (ish) video on my social channel each week as part of a social media challenge. I wanted to collate these videos and share them here as I think they will resonate with you. They also serve as an example of 2 key principles to consider when making content. So here are 5 short marketing tips to watch while you have a coffee.

Your marketing resolution? Forget the 'should' and embrace what feels good

‘Bad’ marketing advice is an infinite resource! It feels as if there’s no end to messages such as, “You should be doing more marketing,” “You should be using Facebook Ads,” “You should be posting more on social media.” This is a trap that can be difficult to get out of. It’s easy to spend all your energy online simply keeping up with or trying to emulate what seems to be working for someone else. And don’t get me started on people selling this advice in a $97 online course! We’d like to offer a Better, Bolder, Braver idea: forget the ‘should’ and embrace what feels good and what works for you and your coaching business.

Marketing vs Advertising

Coaches often want fast results and turn to marketing to get them. However, for fast results, marketing isn’t the right tool for the job. There are a lot of people who will argue that it is. And the same people are often happy to take your money to help you get these fast results. The results they’re offering are traffic, clicks or ‘engagement’. But does this really translate to new clients? And if the ‘result’ (fast or otherwise) or your marketing isn’t a new client, is it really a result?

How to Make Something Holy with Charles Davies

What are your preconceptions about publishing your own book? Is this holding you back? This week we were joined by Charles Davies to discuss the value we place in the things we create, and some of the preconceptions we must consider, or overcome, when sharing our creations with the world.

John, Simon and Frances discussing Happy Habits in your Marketing

Can you create habits that make you happier? Do you have to be happy all of the time to tell if they’re working? What even is happiness? In the Marketing Masterclass, we were joined by John Ellison, founder of Happy Habits, to take a deep dive into the work of habit and happiness to learn more about how forming habits can help you work on discipline, find clarity in your aspirations and underlying feelings and make you appreciate happiness even more.

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