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Frances Marianne and Simon talking about Story and why it matters

Many coaches are passionate about their work but struggle with how to describe what they do. How do you find authentic, creative and engaging ways to talk about yourself and what you offer? In this week’s Marketing Masterclass we were joined by Marrianne Powell to talk about how your coaching customers can get to know and trust you from the way you tell your story.

Frances, Simon and Alice talking about ethical marketing

Ethical marketing is more than it might seem at first glance. Yes, it’s about creating conscious choices for your client. It’s also a powerful tool to change the way you think about and do marketing. When we started Better Bolder Braver we took The Ethical Move’s pledge and used the learnings from the movement, to underpin what we do, teach and mentor in our business. In this Monday Masterclass, we were joined by Alice Karolina, the founder of The Ethical Move, to talk about the evolution of their pledge into an intention. We covered a lot of topics and learnt a lot about accessibility, policies, rules and privilege. We have made clips of some of our favourite bits of the conversation, and we had a lot to choose from, you can watch a replay of the full conversation on Crowdcast.

Don’t start with the hardest part of marketing

Most coaches start with the hardest bit of marketing. If it seems that you’re always talking to people who don’t understand coaching, let alone that they would benefit from it, then you too are engaged in that ‘hardest bit’. It’s exhausting, isn’t it? A lot of work and effort with limited engagement in return… because these people are unaware of their situation or that coaching might help. It is often assumed that these people are your only potential clients, but luckily there are other people with whom your marketing will resonate much more easily.

Frances, Simon and Laura talking about LinkedIn

LinkedIn is a great ice breaker, it’s really useful at letting people get to know you and what you’re all about. It can also be a place of noisy sales posts and unsolicited messages. So how can you make the most of LinkedIn and use it to grow your coaching business rather than use up your valuable time! In our Monday Masterclass, we were joined by LinkedIn expert Laura Fox, one of the few LinkedIn consultants who has actually worked at LinkedIn. She shared with us her LinkedIn wisdom.

Move your marketing from conversions to conversations

Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. So, how can you shift your marketing mindset? How do you wean yourself off the conversion drive and focus on creating opportunities for conversations instead? We have a few ideas…

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