Better Bolder Braver Blog

Frances and Simon looking at your questions

We all know that the key to brilliant coaching is asking the right questions. The same can be said for marketing. But sometimes, the questions that we hear most often from coaches feel like cries for help… here are our top 3.

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We had the pleasure of speaking with Rob Lawrence from the Association for Coaches Podcast for a brilliant two-parter episode on how to Boost your Coaching Business. Whether you’re feeling stagnant, looking for that extra bit of inspiration, or you want to change how you view marketing in light of your coaching business, give us a listen on all podcast platforms. 

Simon Batchelar Marketing Mentor

When you read about marketing your coaching business, it’s easy to feel bad for not doing enough. But instead of making you feel bad (not how we do things here!) I’d rather talk about marketing in a way that will excite and inspire you. So, as someone who wants to get the word out about their coaching services, what should you be doing?

Despite what many coaches may believe — despite what you may believe — coaching clients aren’t buying time. Yes, your sessions are timed. And in them, you spend a slice of your time with the client. But they’re not buying your time. If it was your time they wanted, they’d happily pay your hourly rate to play Scrabble. So, what are they paying for? Well, obviously, they’re paying for what happens during the time you give them. They’re paying for outcomes… results. But maybe it’s not so “obvious” after all, because most coaches still market themselves as if they’re selling a chunk of time, a slot in the diary. Which means they’re selling something the clients don’t want to buy. Instead of something they really, really do want.

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When you “show up” in your marketing, you are making a choice — a choice to put yourself out there and a choice about how you invite, respond, react and what you give to your audience — your people. Just as there are many different approaches to many things in life, there are many ways to go about, and levels of consciousness in, marketing. There are no marketing police and there is no marketing bible. And there is no Truth. There is only values, respect, clarity, creativity and generosity… or greediness.