A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 3-step marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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We have our own podcast that you can listen to on Apple Podcasts, Spotify or where ever you get your podcasts.
We also post lots of great content to our YouTube channel.
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Keep up to date with what’s going on inside the community as well as when we launch new courses and events.
Are you selling magic beans?
There’s always a get-rich scheme. And sometimes the scheme is telling other people how to get rich. More specifically, there’s no shortage of people online who have ‘made millions’ selling online courses and high ticket affiliate programmes. They go to great lengths – and time and expense – to tell you how much money they’ve made and how successful they are. What’s more, because they are kind and generous and have only your best interests at heart, they also offer to tell you just how they did it… to let you in on their money-making secrets so that you too can make hundreds of thousands of dollar-euro-pounds. There is a lot of money to be made telling people that there is a lot of money to be made and offering to show them how.
How to turn your coaching method into an online course
In this blog we take you on a behind the scenes tour of what it was like for us to build our own course. We wanted to provide coaches with a “warts and all” overview (or underview?!) of the ins and outs of conjuring up, building, packing, shipping and marketing an online video course and to ask yourselves why would you even want to do this?
Launching The Coach’s Marketing Journey
When we created the Better Bolder Braver community, we wanted to change the marketing conversation and show coaches that they already have the practical skills and emotional intelligence they need to do good marketing. Now we have launched our Self-Service course to guide coaches through the six essential steps of building a better coaching business.
Group Coaching and How to Market it
There is quite a bit of information out there about Group Coaching, but arguably not enough. And maybe not the right sort of information. If you are interested in starting your own group as a coach, read on. You will learn the difference between coaching groups, running workshops, and team coaching… not the same things. You will also learn how to tackle pricing around group coaching, and start thinking about WHY you might like to build a group coaching product – again, not the obvious answer.
Happiness as a niche with Carlos Saba
Many coaches say they don’t need to niche; some say they already have (but secretly haven’t): and others are clear and focused already on their niche audience. If niching is about a target audience rather than a method, approach to coaching or outcome, then how can HAPPINESS be a niche??