Trying to niche your coaching business can feel daunting. Often, the assumption is that you’re narrowing your market, limiting your business. But in fact, niching isn’t about restriction, it’s about focus. When establishing yourself as a coach with a specialism: you’re focusing on a specific group of people and their particular goals. Why bother? Because then you can focus all of your attention, services and marketing on this individual group of people. Which will save you time, money, and a lot of energy.
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