A marketing plan you’ll actually use
The Coach’s Marketing Plan
We believe that coaches already have all the skills they need to get their marketing working. This plan will help you map it all out and stay on course.
The key to making your marketing a success is to make it manageable. Marketing doesn’t work well when it feels overwhelming or complicated. It does work when it feels enjoyable and authentic, which means you will attract more of your ideal clients.
This 3-step marketing plan is written specifically for coaches and it will empower you to work on all the essential areas of your marketing and make a plan that you’ll actually use.
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Journey: The Sixth Chapter in The Better Bolder Braver Marketing Journey
When coaches try to attract new clients they often talk too much about the wrong things. What seems important, relevant and obvious to coaches is often not what the client is ready, or wanting, to engage with. This is why marketing can feel ‘salesey’ or like a lot of hard work. A simple shift from selling what you do to telling people what you do can make your marketing more effective and a lot easier.
Content: The Fifth Chapter in the Better Bolder Marketing Journey
Why should we bother producing content? Surely our profound website and gift for networking will do the trick… What makes a good relationship? Love. Conversations. Listening. Being Yourself. Having Fun. Compassionate Reflection. This, therefore, is the key ingredients to Content Creation.
Product: The Fourth Chapter in the Better Bolder Braver Marketing Journey
When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work. This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?
Story: The third Chapter in the Better Bolder Braver Marketing Journey
How much of your story do you share? What is relevant, and what might put clients off? Is anyone even interested in my story? In Chapter 3 of the Better Bolder Braver Marketing Journey Story, these are the questions we discussed and answered.
Client: The Second Chapter in the Better Bolder Braver Marketing Journey
If you’re a coach looking for new clients, your first clients or you already have clients, why is it important to identify your ideal client? In Chapter 2 of the Better Bolder Braver Marketing Journey, this is the question we answer by guiding you through finding your niche and articulating what, why and who you serve with your coaching practice.