Better Bolder Braver Blog

Happiness as a niche

Many coaches say they don’t need to niche; some say they already have (but secretly haven’t): and others are clear and focused already on their niche audience. If niching is about a target audience rather than a method, approach to coaching or outcome, then how can HAPPINESS be a niche??

Creating Tension

When coaches try to attract new clients they often talk too much about the wrong things. What seems important, relevant and obvious to coaches is often not what the client is ready, or wanting, to engage with. This is why marketing can feel ‘salesey’ or like a lot of hard work. A simple shift from selling what you do to telling people what you do can make your marketing more effective and a lot easier.

Child holding crayons

Why should we bother producing content? Surely our profound website and gift for networking will do the trick… What makes a good relationship? Love. Conversations. Listening. Being Yourself. Having Fun. Compassionate Reflection. This, therefore, is the key ingredients to Content Creation.

Lego building blocks

When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work. This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?

Frances and Simon presenting the Story Chapter

How much of your story do you share? What is relevant, and what might put clients off? Is anyone even interested in my story? In Chapter 3 of the Better Bolder Braver Marketing Journey Story, these are the questions we discussed and answered.