When coaches try to attract new clients they often talk too much about the wrong things. What seems important, relevant and obvious to coaches is often not what the client is ready, or wanting, to engage with. This is why marketing can feel ‘salesey’ or like a lot of hard work. A simple shift from selling what you do to telling people what you do can make your marketing more effective and a lot easier.

We’re often told to say ‘no’ more often – from life coaches to productivity experts, there’s no shortage of people telling us that ‘no’ is a good answer to give. But it’s not always a good answer to get… not when you and your business are looking for a ‘yes’. So how can you get more clients to say “Yes”?