Empowering New Coaches Embrace Boundaries and Authenticity

Congratulations on taking the first steps into the rewarding world of coaching!

As you embark on this journey, it’s natural to feel enthusiastic about attracting new clients and making a positive impact. However, it’s important to approach this process with intentionality and authenticity, while also being mindful of the traps that can hinder your growth.

Escaping the “Need-to-Please” Trap

The desire to please others and be helpful is deeply ingrained in the role of the Rescuer within the Dreaded Drama Triangle (DDT). As a coach, you will probably be very familiar with this concept, and will know how important it is not to find yourself defaulting to this role – you’ll know all about the negative effects it can have on both yourself and your clients.

But this doesn’t just apply to your coaching practice. It applies to building a business, and to marketing, as a coach. By prioritising others’ needs over your own, you may neglect your own legitimate desires and responsibilities, ultimately leading to feelings of inadequacy and disempowerment.


How to Design a Coaching Business that Works for YOU

How to Design a Coaching Business that Works for YOU

Shifting into TED* (The Empowerment Dynamic) offers a new perspective, allowing you to update your belief system and understand that you can still support others as Co-Creators.

This shift requires learning to ask for help or support, prioritizing self-care as a daily practice, and transitioning from a Rescuer to a Coach mindset.

Check out the Mindset chapter of our Coach’s Marketing Journey course…

Embracing Boundaries and Authenticity

As you navigate the early stages of your coaching career, it’s crucial to define your ideal client and cultivate authentic connections. Rather than trying to appeal to everyone, take the time to understand the demographics, values, goals, and challenges of your ideal client. By narrowing your focus, you’ll attract clients who align with your coaching style and expertise.

Check out the Client chapter of our Coach’s Marketing Journey course…

Setting clear boundaries is equally important to protect your time, energy, and well-being. Be upfront about your coaching hours, availability, and communication preferences. Communicate your boundaries confidently and respectfully to potential clients, ensuring that you prioritise your own needs while providing valuable support to others.

Tips for Success

Here are some actionable tips to help you navigate this pivotal phase of your coaching journey:

  1. Focus on Value, Not Desperation: Instead of approaching client acquisition from a place of desperation or scarcity, emphasise the value you can provide. Highlight your unique strengths, expertise, and coaching approach, demonstrating how you can help clients achieve their goals.

Check out the Story chapter of our Coach’s Marketing Journey course

  1. Invest in Personal Development: Continuously invest in your personal and professional development as a coach. Attend workshops, seek mentorship, and engage in ongoing learning opportunities to hone your skills and expand your knowledge.

Did you know that our Coach’s Marketing Journey course is accredited by the Association For Coaching CPD Hours Scheme. As an AC member, you will receive up to 32 hours of CPD credit for completing the course.

  1. Practice Self-Care: Prioritise self-care as you navigate the demands of building your coaching practice. Set aside time for rest, relaxation, and activities that rejuvenate you. Remember that taking care of yourself is essential for sustaining your passion and energy as a coach.

You might enjoy my weekly Reflection & Confidence sessions, where I hold space for coaches to gather and reflect on the feelings that arise from doing marketing, framing sessions so that you are able to move forward with better clarity, self-compassion and a sense of being supported.

  1. Be Patient and Persistent: Building a thriving coaching practice takes time and persistence. Be patient with yourself and trust in the process. Stay committed to your vision and goals, and be open to learning and adapting along the way.

By staying true to yourself and honouring your boundaries, you’ll attract clients who align with your values and vision for coaching success. Do this in the company of like-minded individuals and you will be inspired, kept company, receive invaluable feedback and not feel like you are doing it all alone.

Thanks to Center for The Empowerment Dynamic for their inspiration for this post

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or selling). So how do you create the perfect mix?

Marketing is often talked about in relation to ‘products’ – but how does that apply when you view what you do as a service? What’s more, why bother thinking in product terms? Why not just market your services? For the simple reason, people (potential clients) are more comfortable buying products. Products – whether the latest iPhone or a tin of peas – are tangible, demonstrable, easier to attribute value to.

It is often said that nothing is original. In many ways, that’s so but it isn’t necessarily a bad thing. In marketing your services, there’s often an assumption that you need to be the ‘next big thing’. But is that really true?

There’s always a get-rich scheme. And sometimes the scheme is telling other people how to get rich. More specifically, there’s no shortage of people online who have ‘made millions’ selling online courses and high ticket affiliate programmes. They go to great lengths – and time and expense – to tell you how much money they’ve made and how successful they are. What’s more, because they are kind and generous and have only your best interests at heart, they also offer to tell you just how they did it… to let you in on their money-making secrets so that you too can make hundreds of thousands of dollar-euro-pounds. There is a lot of money to be made telling people that there is a lot of money to be made and offering to show them how.

In this blog we take you on a behind the scenes tour of what it was like for us to build our own course. We wanted to provide coaches with a “warts and all” overview (or underview?!) of the ins and outs of conjuring up, building, packing, shipping and marketing an online video course and to ask yourselves why would you even want to do this?

There is quite a bit of information out there about Group Coaching, but arguably not enough. And maybe not the right sort of information. If you are interested in starting your own group as a coach, read on. You will learn the difference between coaching groups, running workshops, and team coaching… not the same things. You will also learn how to tackle pricing around group coaching, and start thinking about WHY you might like to build a group coaching product – again, not the obvious answer.

When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work. This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?

Many coaches seek out or create communities for their clients. It is often said that creating an ‘online course’ is the answer to many coaching business problems. For some of your clients, a group coaching process may be the best way forward. And that’s another kind of community – one in which people on a coaching journey (and you, their guide!) can support each other. The reality of creating either of these is often a lot more work than you might expect and it’s easy to be overwhelmed when searching for online tools. In this blog, we share our research on the best options for building an online coaching community.

A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying?
Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions…

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