In this blog we take you on a behind the scenes tour of what it was like for us to build our own course. We wanted to provide coaches with a “warts and all” overview (or underview?!) of the ins and outs of conjuring up, building, packing, shipping and marketing an online video course and to ask yourselves why would you even want to do this?

There is quite a bit of information out there about Group Coaching, but arguably not enough. And maybe not the right sort of information. If you are interested in starting your own group as a coach, read on. You will learn the difference between coaching groups, running workshops, and team coaching… not the same things. You will also learn how to tackle pricing around group coaching, and start thinking about WHY you might like to build a group coaching product – again, not the obvious answer.

When making a coaching product most coaches create something they want to deliver, then try to sell it to prospective clients. They have to spend a lot of time and energy persuading clients that this is what they need to buy. It can feel awkward and is a lot of work. This is because there is a mismatch between what the client wants to buy and what they want to deliver. What if there was a better way?

Many coaches seek out or create communities for their clients. It is often said that creating an ‘online course’ is the answer to many coaching business problems. For some of your clients, a group coaching process may be the best way forward. And that’s another kind of community – one in which people on a coaching journey (and you, their guide!) can support each other. The reality of creating either of these is often a lot more work than you might expect and it’s easy to be overwhelmed when searching for online tools. In this blog, we share our research on the best options for building an online coaching community.

A fundamental marketing question (for coaching or any other business) is: are you selling what your market is buying?
Yes, you’re selling your coaching services. And yes, your clients are buying them. But what exactly causes them to say yes? What aspect of what you offer clinches the deal? You may think you know but beware of assumptions…

As the UK’s lockdown begins to ease, you have a great opportunity to build a better coaching business. Why? Because the world is different and whatever business you’re in, customer behaviour and expectations have shifted. As a coach you’ll know that the widespread switch to remote and home working means that people are looking for different services and different ways to access them. The world has changed. The question is, are you changing with it?