Empowering New Coaches Embrace Boundaries and Authenticity

Congratulations on taking the first steps into the rewarding world of coaching!

As you embark on this journey, it’s natural to feel enthusiastic about attracting new clients and making a positive impact. However, it’s important to approach this process with intentionality and authenticity, while also being mindful of the traps that can hinder your growth.

Escaping the “Need-to-Please” Trap

The desire to please others and be helpful is deeply ingrained in the role of the Rescuer within the Dreaded Drama Triangle (DDT). As a coach, you will probably be very familiar with this concept, and will know how important it is not to find yourself defaulting to this role – you’ll know all about the negative effects it can have on both yourself and your clients.

But this doesn’t just apply to your coaching practice. It applies to building a business, and to marketing, as a coach. By prioritising others’ needs over your own, you may neglect your own legitimate desires and responsibilities, ultimately leading to feelings of inadequacy and disempowerment.


How to Design a Coaching Business that Works for YOU

How to Design a Coaching Business that Works for YOU

Shifting into TED* (The Empowerment Dynamic) offers a new perspective, allowing you to update your belief system and understand that you can still support others as Co-Creators.

This shift requires learning to ask for help or support, prioritizing self-care as a daily practice, and transitioning from a Rescuer to a Coach mindset.

Check out the Mindset chapter of our Coach’s Marketing Journey course…

Embracing Boundaries and Authenticity

As you navigate the early stages of your coaching career, it’s crucial to define your ideal client and cultivate authentic connections. Rather than trying to appeal to everyone, take the time to understand the demographics, values, goals, and challenges of your ideal client. By narrowing your focus, you’ll attract clients who align with your coaching style and expertise.

Check out the Client chapter of our Coach’s Marketing Journey course…

Setting clear boundaries is equally important to protect your time, energy, and well-being. Be upfront about your coaching hours, availability, and communication preferences. Communicate your boundaries confidently and respectfully to potential clients, ensuring that you prioritise your own needs while providing valuable support to others.

Tips for Success

Here are some actionable tips to help you navigate this pivotal phase of your coaching journey:

  1. Focus on Value, Not Desperation: Instead of approaching client acquisition from a place of desperation or scarcity, emphasise the value you can provide. Highlight your unique strengths, expertise, and coaching approach, demonstrating how you can help clients achieve their goals.

Check out the Story chapter of our Coach’s Marketing Journey course

  1. Invest in Personal Development: Continuously invest in your personal and professional development as a coach. Attend workshops, seek mentorship, and engage in ongoing learning opportunities to hone your skills and expand your knowledge.

Did you know that our Coach’s Marketing Journey course is accredited by the Association For Coaching CPD Hours Scheme. As an AC member, you will receive up to 32 hours of CPD credit for completing the course.

  1. Practice Self-Care: Prioritise self-care as you navigate the demands of building your coaching practice. Set aside time for rest, relaxation, and activities that rejuvenate you. Remember that taking care of yourself is essential for sustaining your passion and energy as a coach.

You might enjoy my weekly Reflection & Confidence sessions, where I hold space for coaches to gather and reflect on the feelings that arise from doing marketing, framing sessions so that you are able to move forward with better clarity, self-compassion and a sense of being supported.

  1. Be Patient and Persistent: Building a thriving coaching practice takes time and persistence. Be patient with yourself and trust in the process. Stay committed to your vision and goals, and be open to learning and adapting along the way.

By staying true to yourself and honouring your boundaries, you’ll attract clients who align with your values and vision for coaching success. Do this in the company of like-minded individuals and you will be inspired, kept company, receive invaluable feedback and not feel like you are doing it all alone.

Thanks to Center for The Empowerment Dynamic for their inspiration for this post

Our recent podcast episode with Mark Silver contains a number of magical marketing nuggets, which I’d like to share with you — they so neatly encapsulate so much of what Simon Batchelar and I care about… The fact that Mark was fasting for Ramadan at the time that these mic drops landed with us is testament to his strength, spiritual commitment and dedication.

Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. We are happy to call Anna a member of our Marketing Family, and we very much enjoyed comparing notes with her on our Marketing Masterclass.

Post-International Women’s Day, I’d like to pose the question as to whether we should niche ourselves by helping those who are just like us. Or whether, instead, we might look further afield to do better work, increase our inclusion and be kinder to ourselves.

Our sense of identity links to what we are doing. How we make an activity our own is so important. So that we feel grounded, connected and so that it is sustainable. So that we don’t feel like we are about to fall into a precipice of hopelessness and despair. Or simply give up, move on and feel a little bit pissed off with ourselves for quite a while… knowing that something that could have been a real gift and a gateway became something we resented quickly and assumed we just couldn’t do or enjoy.

We overran our first Better Bolder Braver Marketing Masterclass of 2022 with Vix Anderton. I lost track of time — because I was out of practice and because the chat was amazing. The timing wasn’t ideal. But it wasn’t the end of the world… in fact the result was great.

‘Bad’ marketing advice is an infinite resource! It feels as if there’s no end to messages such as, “You should be doing more marketing,” “You should be using Facebook Ads,” “You should be posting more on social media.” This is a trap that can be difficult to get out of. It’s easy to spend all your energy online simply keeping up with or trying to emulate what seems to be working for someone else. And don’t get me started on people selling this advice in a $97 online course! We’d like to offer a Better, Bolder, Braver idea: forget the ‘should’ and embrace what feels good and what works for you and your coaching business.

Can you create habits that make you happier? Do you have to be happy all of the time to tell if they’re working? What even is happiness? In the Marketing Masterclass, we were joined by John Ellison, founder of Happy Habits, to take a deep dive into the work of habit and happiness to learn more about how forming habits can help you work on discipline, find clarity in your aspirations and underlying feelings and make you appreciate happiness even more.

Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. So, how can you shift your marketing mindset? How do you wean yourself off the conversion drive and focus on creating opportunities for conversations instead? We have a few ideas…

We’ve launched the concept of the Better Bolder Braver Marketing Journey and in our Monday Masterclass session, we got deep into the first Chapter: Mindset. Learn why this is the first, and an important start to the marketing journey.

© Copyright Better Bolder Braver Ltd 2019 - 2024
Better Bolder Braver is a Trademark of Better Bolder Braver Ltd