Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. So, how can you shift your marketing mindset? How do you wean yourself off the conversion drive and focus on creating opportunities for conversations instead? We have a few ideas…

We’ve launched the concept of the Better Bolder Braver Marketing Journey and in our Monday Masterclass session, we got deep into the first Chapter: Mindset. Learn why this is the first, and an important start to the marketing journey.

When you read about marketing your coaching business, it’s easy to feel bad for not doing enough. But instead of making you feel bad (not how we do things here!) I’d rather talk about marketing in a way that will excite and inspire you. So, as someone who wants to get the word out about their coaching services, what should you be doing?

When you “show up” in your marketing, you are making a choice — a choice to put yourself out there and a choice about how you invite, respond, react and what you give to your audience — your people. Just as there are many different approaches to many things in life, there are many ways to go about, and levels of consciousness in, marketing. There are no marketing police and there is no marketing bible. And there is no Truth. There is only values, respect, clarity, creativity and generosity… or greediness.

Learn how Beccie D’Cunha’s CourageLab Emotions Wheel shows the kind of feelings we might have not only in connection with external conflicts, but in connection with the internal conflicts that come with putting ourselves out there through marketing our businesses / personal brands.

Do you enjoy selling? Most business owners would say not. In fact, most business owners and coaches will manage to find anything else to do other than sales. It might be absolutely essential to your business but that doesn’t mean you like it. What if you could sell more, do more business, without needing to do so much actual selling?

If you are mindful about it, I think your marketing can help you understand yourself. In this blog, I pose some questions and give you some inspiration on how to think about your marketing more mindfully.

For coaches, the goal of achieving work-life balance is a myth. This idyllic state of having time to do everything is always just around the corner. Many work a few extra hours now thinking it will get them closer to the work-life balance dream. Then they do the same next week, and the next, and the next. The problem is that balance is not something you achieve, it’s what you are always doing. When thought of as a fixed goal it represents a state of equilibrium that is simply not possible. So many people use balance as their goal to work towards without fully considering it. Being pulled between work and life is natural, especially when you run your own business. So rather than looking for ‘balance’, we should be balancing, adjusting how far, and how often, we get pulled between work and life.

Check out these two curated playlists to inspire and energise your marketing.