Ethical marketing is more than it might seem at first glance. Yes, it’s about creating conscious choices for your client. It’s also a powerful tool to change the way you think about and do marketing. When we started Better Bolder Braver we took The Ethical Move’s pledge and used the learnings from the movement, to underpin what we do, teach and mentor in our business. In this Monday Masterclass, we were joined by Alice Karolina, the founder of The Ethical Move, to talk about the evolution of their pledge into an intention. We covered a lot of topics and learnt a lot about accessibility, policies, rules and privilege. We have made clips of some of our favourite bits of the conversation, and we had a lot to choose from, you can watch a replay of the full conversation on Crowdcast.
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