Coach’s Marketing Journey Course

Have you spent hundreds of hours watching YouTube videos and reading endless blogs to try and grow your coaching business?

Do you make long lists of to-dos that you keep putting off, leaving you feeling overwhelmed and disconnected?

Have you spent lots of time and money on marketing that hasn’t worked and has left you feeling deflated?

Have you created a programme that isn’t selling, that you keep having to discount massively to fill and feel stressed by in terms of running?

We understand. We know how frustrating it is going round and round in circles and worrying it can be to keep second guessing why you are doing things.

It’s time to try something different

Why is this different?

This marketing course is not like anything you’ve done before. It’s different because we approach marketing as you approach coaching.

We ask questions, get you thinking and guide you through a process in order to empower you to make marketing work for you in a way that fills you with joy and helps you find clarity.

Our invitation to you is to look at your marketing from a different perspective, shift your mindset from conversions to conversations, and work with us as we guide you through the Coach’s Marketing Journey.

Who is it for?

Whether you’re just starting your coaching business – or you’re a seasoned sage – we’ve created a marketing training course that will help you build a better coaching business. You can work through our clear six-step process at your own pace – giving you time to immerse in the learning and reflect on the feelings as you go. Think of this course like the textbook you can refer back to for years to come.

By practising what you learn in each Chapter, moulding it into your marketing practice, you will:

  • Attract Better Clients

    …who see your value and are ready to pay for your service.

  • Build a Bolder Coaching Product

    …that makes you stand out from everyone else.

  • Become more confident about putting yourself out there

    … which makes creating content easier and enables you to have authentic meaningful marketing conversations.

Frances and Simon walking

How It Works

The Coach’s Marketing Journey

The course will teach you the essential skills you need to build a better coaching business. The course guides you through the six chapters of The Coach’s Marketing Journey.

  • Mindset

    You’ll consider what your own values and limits are so that you can better articulate what value you deliver to others. Becoming clear on this, and your boundaries, will help you create a sustainable and nourishing marketing practice.

  • Client

    You’ll work on who your ideal client is, and who you can serve most effectively. This will help you find your niche and focus your marketing efforts.

  • Story

    You’ll consider how empathy, authority and journey work in telling your story and thus feel better about presenting it with confidence and relevance to your potential client.

  • Product

    You’ll create or refine your coaching ‘product’ – be it 121 client work or a course, consider how best to build it and deliver it, and use new outcome-based pricing skills to sell it.

  • Content

    With a clear idea of your ideal client, a compelling story and a product that your client wants to buy, you’ll find your voice, embrace your authority and overcome fears about putting yourself out there.

  • Journey

    To turn these steps into ‘marketing’ you’ll create a client ‘journey’ that invites people to become clients, shows them the journey you take them on and makes clear the outcomes you can help them to achieve.

  • Coach’s Marketing Plan

    Step by step guide that brings all the Chapters together by creating a plan to help you do your marketing in a manageable way and attract more of your ideal clients.

Each chapter will take around 2 hours to work through, with each having multiple short lessons and exercises accompanied by worksheets, templates and guides. There are 70 video lessons and exercises in the course and you can revisit these as many times as you like, meaning you can self-pace the learning to suit your schedule.

You’ll also join a dedicated group just for course members with whom you can discuss the content and exercises, get feedback and top up on inspiration and motivation. Also included are bi-weekly check-in sessions where Simon and Frances guide small groups of coaches through the chapters.

We’re here to guide you

Simon and Frances host bi-weekly check-in sessions to bring together coaches to work through the chapters together, providing accountability, motivation and opportunities for collaboration. Each session has 6 bi-weekly “check-in” sessions where you can bring questions, discuss ideas and reflect on how the process is emerging for you. This makes it a great group practice as well as a highly informative learning experience at an accessible price for all coaches, at any stage of the business-building and marketing journey.

Each session is an hour-long and dedicated to a chapter on the Coach’s Marketing Journey, i.e. Session 1 is all about your Mindset, Session 2 is dedicated to Client and so on… We cycle through the Chapters 4 times a year, with each set of sessions spanning 12 weeks.

There is no obligation to attend all sessions, you are welcome to attend as many of these sessions as you like and will no doubt get something very meaningful out of any you are able to join.

You can revisit the Chapters as many times as you like, and we’re regularly updating them and adding extra videos and bonus content. You can also attend the check-in sessions as many times as you’d like, meaning you can do the work at your own pace and be supported all the way along your Journey.

The sessions are a great opportunity to work as a group, with other coaches on the Coach’s Marketing Journey. They provide you with the opportunity to immerse deeper with others in conversation – to reflect on the course content and exercises, to develop 1-2-1 relationships for accountability and perhaps even collaboration.

They are designed to provide space for reflection, Q&A, discussion and confidence-building with others. They also allow us to continue to support you as you move forward.

Frances and Simon

Check-in Session Dates

Session 1: Mindset – 26th July

Session 2: Client – 9th August

Session 3: Story – 6th September

Session 4: Product – 20th September

Session 5: Content – 4th October

Session 6: Journey – 18th October

Session 7: Coach’s Marketing Plan – 1st November

All sessions are at 10:30 am GMT and are included in the course membership. You can also attend the next cycles of the check-in sessions.

There’s More…

Also included are these great benefits:

  • Mobile App and bespoke online platform through which you can watch the training sessions and interact with the group
  • Unlimited access to the training materials and videos for the duration of your Better Bolder Braver community membership
  • Invitations to all future check-in sessions
  • Access to all future lessons, materials and recordings added to the course
  • Dedicated Feedback & Accountability Group
  • Complementary 1-2-1 session with Frances & Simon
Association For Coaching CPD Hours Scheme

The course is accredited by the Association For Coaching CPD Hours Scheme. As an AC member, you will receive up to 32 hours of CPD credit for completing the course.

What coaches say about the course

Ellie – Leadership Coach

Community member Ellie shares how at first she couldn’t see what else the community could provide in a course, but after completing the course she has found clarity and is now able to market her business with more authenticity and confidence.

“The way that the course is set up works so well. It breaks things down into small chunks, but also within topics to work through at your own pace. Making it much easier to go back and revisit rather than it being an overwhelming amount of information to take on board on top of everything else that we’ve already learned.”

Lucinda – Executive Coach

Executive Coach Dr Lucinda Homer describes how the process has helped her get clear on her niche and how they might gain from a coaching program as well as focus on what she could deliver as a coaching product.

The course has really helped me to gain clarity about my niche and what my product is. It has also helped me to understand the concept of a marketing journey and what I need to do to help my ideal clients find me. I am going from No coaching business upwards. I can’t believe what I have learnt and done in just 6 months. I really recommend giving the course your consideration.

– Lucinda

Emily – Executive Coach

Loved the product call just now. What I value most is hearing how things are going for the current cohort plus Simon and Frances’ bonus thoughts. The material, I can go through any time/on my own. But I learn so much from how my fellow coaches are responding to it and putting it into practice, even when I haven’t been through the material myself yet.

– Emily Heath

Emily Heath Coach

Change the way you think about and do marketing

What’s Included?

  • Find clarity in workshops that balance strategy and tactics with confidence and energy to make your marketing more manageable
  • Access to all our coaching-specific marketing content and to previous session recordings
  • Be held in a space to talk about marketing and reflect on how the process is making you feel
  • Connect and collaborate with like-minded coaches
  • Be energised, inspired and motivated to keep going
  • Access to the Coach’s Marketing Journey course of 70 video lessons & exercises
  • Bi-weekly “check-in” sessions
  • Dedicated Feedback & Accountability Group
  • Complementary 1-2-1 session with Frances & Simon

When you enrol in the course you will access all the learning materials and can self-pace the learning to suit your schedule and learning style. You can revisit the course materials as many times as you like.

This course is only available to members of our community. So, when you start the course you will also become a community member. You’ll get support, inspiration and motivation from the community as you progress through the course.

New Members

To make the course accessible to coaches at all levels we’ve priced the course at £50/€60/$70 per month which includes community membership. Unlike other programmes our monthly payment enables you to get started, take your time and be supported along the way rather than going it alone while you save up a big one-off payment. It also means you can access and repeat the course for as long as you’d like.

To access the community, course and check-in sessions, start your free 14-day membership trial today.

Existing Members

If you are already a member and joined before July 2022 you can access the course with a small upgrade of £20/€25/$30 added to your existing membership subscription. You can preview the course content and upgrade your membership in the Courses section. If you joined after July 2022 you already have access to the course in your membership.

If you’re serious about building a better coaching business and reclaiming control of your time and finances, join the training course today for instant access to the first chapter.

1. Start Your FREE Trial

Access everything and enjoy all the membership benefits. Take a look around and say hello.

2. Access the Course

70 video lessons and exercises to work through at your own pace and revisit as many times as you like

3. Build a Better Coaching Business

Join the next check-in session for support, accountability and motivation