Attract Better Clients
…who see your value and are ready to pay for your service.
Have you spent hundreds of hours watching YouTube videos and reading endless blogs to try and grow your coaching business?
Do you make long lists of to-dos that you keep putting off, leaving you feeling overwhelmed and disconnected?
Have you spent lots of time and money on marketing that hasn’t worked and has left you feeling deflated?
Have you created a programme that isn’t selling, that you keep having to discount massively to fill and feel stressed by in terms of running?
We understand. We know how frustrating it is going round and round in circles and worrying it can be to keep second guessing why you are doing things.
This marketing course is not like anything you’ve done before. It’s different because we approach marketing as you approach coaching.
We ask questions, get you thinking and guide you through a process in order to empower you to make marketing work for you in a way that fills you with joy and helps you find clarity.
Our invitation to you is to look at your marketing from a different perspective, shift your mindset from conversions to conversations, and work with us as we guide you through the Coach’s Marketing Journey.
Whether you’re just starting your coaching business – or you’re a seasoned sage – we’ve created a marketing training course that will help you build a better coaching business. You can work through our clear six-step process at your own pace – giving you time to immerse in the learning and reflect on the feelings as you go. Think of this course like the textbook you can refer back to for years to come.
By practising what you learn in each Chapter, moulding it into your marketing practice, you will:
The course will teach you the essential skills you need to build a better coaching business. The course guides you through the six chapters of The Coach’s Marketing Journey.
Each chapter will take around 2 hours to work through, with each having multiple short lessons and exercises accompanied by worksheets, templates and guides. There are 70 video lessons and exercises in the course and you can revisit these as many times as you like, meaning you can self-pace the learning to suit your schedule.
You’ll also join a dedicated group just for course members with whom you can discuss the content and exercises, get feedback and top up on inspiration and motivation. Also included are bi-weekly check-in sessions where Simon and Frances guide small groups of coaches through the chapters.
Simon and Frances host bi-weekly check-in sessions to bring together coaches to work through the chapters together, providing accountability, motivation and opportunities for collaboration. Each session has 6 bi-weekly “check-in” sessions where you can bring questions, discuss ideas and reflect on how the process is emerging for you. This makes it a great group practice as well as a highly informative learning experience at an accessible price for all coaches, at any stage of the business-building and marketing journey.
Each session is an hour-long and dedicated to a chapter on the Coach’s Marketing Journey, i.e. Session 1 is all about your Mindset, Session 2 is dedicated to Client and so on… We cycle through the Chapters 4 times a year, with each set of sessions spanning 12 weeks.
There is no obligation to attend all sessions, you are welcome to attend as many of these sessions as you like and will no doubt get something very meaningful out of any you are able to join.
You can revisit the Chapters as many times as you like, and we’re regularly updating them and adding extra videos and bonus content. You can also attend the check-in sessions as many times as you’d like, meaning you can do the work at your own pace and be supported all the way along your Journey.
The sessions are a great opportunity to work as a group, with other coaches on the Coach’s Marketing Journey. They provide you with the opportunity to immerse deeper with others in conversation – to reflect on the course content and exercises, to develop 1-2-1 relationships for accountability and perhaps even collaboration.
They are designed to provide space for reflection, Q&A, discussion and confidence-building with others. They also allow us to continue to support you as you move forward.
Session 1: Mindset – 26th July
Session 2: Client – 9th August
Session 3: Story – 6th September
Session 4: Product – 20th September
Session 5: Content – 4th October
Session 6: Journey – 18th October
Session 7: Coach’s Marketing Plan – 1st November
All sessions are at 10:30 am GMT and are included in the course membership. You can also attend the next cycles of the check-in sessions.
Also included are these great benefits:
The course is accredited by the Association For Coaching CPD Hours Scheme. As an AC member, you will receive up to 32 hours of CPD credit for completing the course.
Community member Ellie shares how at first she couldn’t see what else the community could provide in a course, but after completing the course she has found clarity and is now able to market her business with more authenticity and confidence.
“The way that the course is set up works so well. It breaks things down into small chunks, but also within topics to work through at your own pace. Making it much easier to go back and revisit rather than it being an overwhelming amount of information to take on board on top of everything else that we’ve already learned.”
Executive Coach Dr Lucinda Homer describes how the process has helped her get clear on her niche and how they might gain from a coaching program as well as focus on what she could deliver as a coaching product.
The course has really helped me to gain clarity about my niche and what my product is. It has also helped me to understand the concept of a marketing journey and what I need to do to help my ideal clients find me. I am going from No coaching business upwards. I can’t believe what I have learnt and done in just 6 months. I really recommend giving the course your consideration.
– Lucinda
Loved the product call just now. What I value most is hearing how things are going for the current cohort plus Simon and Frances’ bonus thoughts. The material, I can go through any time/on my own. But I learn so much from how my fellow coaches are responding to it and putting it into practice, even when I haven’t been through the material myself yet.
– Emily Heath
When you enrol in the course you will access all the learning materials and can self-pace the learning to suit your schedule and learning style. You can revisit the course materials as many times as you like.
This course is only available to members of our community. So, when you start the course you will also become a community member. You’ll get support, inspiration and motivation from the community as you progress through the course.
To make the course accessible to coaches at all levels we’ve priced the course at £50/€60/$70 per month which includes community membership. Unlike other programmes our monthly payment enables you to get started, take your time and be supported along the way rather than going it alone while you save up a big one-off payment. It also means you can access and repeat the course for as long as you’d like.
To access the community, course and check-in sessions, start your free 14-day membership trial today.
If you are already a member and joined before July 2022 you can access the course with a small upgrade of £20/€25/$30 added to your existing membership subscription. You can preview the course content and upgrade your membership in the Courses section. If you joined after July 2022 you already have access to the course in your membership.
If you’re serious about building a better coaching business and reclaiming control of your time and finances, join the training course today for instant access to the first chapter.
Access everything and enjoy all the membership benefits. Take a look around and say hello.
70 video lessons and exercises to work through at your own pace and revisit as many times as you like
Join the next check-in session for support, accountability and motivation