What if we could create the best job they ever had?
What would it be like to build a place to work where everyone was contributing their best self, their humanity, creating possibility… doing work of SIGNIFICANCE?
Seth Godin
Why are you here?
You have a feeling that things could be better at work, don’t you? You’re right.
There is a sad messiness happening in lots of companies today – but people like you can make important changes.
Passionate and dedicated business owners and leaders can overcome it, but not alone.
We are in exciting times. If we are brave and act now.
Too often in the workplace, we see:
- A disconnect between the personal values, needs and drivers of employees, shareholders and the leadership team – with each other and with the company’s brand values.
- Managers, HR professionals and those tasked with Learning & Development of their people struggle to help employees feel included in high level strategy and to feel ownership of their work.
- Sales Managers, Partners and Marketing teams struggle to meet company targets and everyone is stressing everyone else out.
No-one is being honest.
No-one really feels seen, heard or understood.
We support businesses…
Are you ‘Significant’? Or ‘Distinctive’?
The goals of ‘Productivity’ and ‘Purpose’ can feel heavy.
Being consistent, busy and “in service of” are important for one’s sense of self and value in the world.
But this pressure to succeed and be “Worth Something” can be debilitating.
We can, as conscientious adults in the workplace, feel filled with a sense of responsibility that – as inner children – can be painful and taxing to navigate.
And now, in the age of AI, not being just a cog in a wheel seems all the more essential for survival.
… by helping employees feel distinctive, important and like they belong.
Your people may feel like they give their all to your company. They think they are trying their best. Yet they may also feel…
- like they are not being heard
- like an imposter
- disillusioned with their work
- unconvinced by the values of your company
What might happen if we work together?
Helping your business and people to work the Better Bolder Braver way leads to…
Psychological safety – a ‘safe space’ for employees to feel appreciated, listened to and willing to re-frame and re-group.
Sustainable high performance – individuals who feel motivated and incentivized to “come to work”… not just physically but emotionally.
Collaboration and innovation – a feeling of belonging, based on mutual respect of values, motivations, talents and good communication – leading to clarity for the individual and about the company – for leaders, shareholders and customers.
To foster more inclusive leadership and working environments – to dispel myths of heroes, stereotypes, hierarchy, binary personalities, deservedness and consistent significance, so that people can work better together, encourage others to lead (or be happy being lead) and be willing to be authentic, generous and respectful – of others and of themselves.
Marketing is another self-growth opportunity.
In thinking about our values, needs, boundaries and limits, we are able to articulate more clearly what motivates us, drives us and keeps us going.
We can speak to our bigger picture goals, our hopes and dreams and who and how we care – for others and the world. In other words, our Manifesto.
We can also stand strong and graciously say, “No”.
Companies cannot survive without good people flying the flag.
Customers can smell insincerity, inequality and dissociation.
Bad retention rates equate to low sales, low customer loyalty and bad reviews.
Happy leads to Happy – staff, shareholders, customers and planet.
And Happy might not mean Happy All The Time. Happy can mean sometimes-frustrated, sometimes confused, sometimes angry.
It’s all about being seen, heard and understood.
And when we can stand up and communicate better – be clearer about our personal brand – we will likely feel like we belong, are appreciated, are approachable, and are of use.
Isn’t that what we all want?
How we support you
Frances and Simon run deep-dive workshops for any number of participants in which people will be guided through the six chapters of the Better Bolder Braver Journey…
Mindset
Individuals will consider what their own values and limits are, so that they can better articulate what value they deliver to others in the workplace. Becoming clear on this, and their boundaries, will help them enjoy a sustainable and nourishing career.
Client
As a group, individuals will work on who their and the company’s ideal client is, and who they and the company can serve most effectively. This will help individuals see who they are personally best placed to be working with directly, how others in their team work best and what the company serves the collective customer.
Story
Staff will consider how empathy, authority and journey work in telling their own and the company’s story and thus feel better about presenting it with confidence and relevance to a potential customer as well as being able to explain their own role to family, friends and other staff.
Product
Participants will come away feeling clear on their own personal brand at work, their ‘product’ and how best to build on it and deliver it and with new skills to “sell” it.
Content
With a clear idea of one’s own personal passions and skills, and a compelling story about oneself, the company one works for, the product on offer and the client, we find our voice, embrace our authority and overcome fears about putting ourselves out there.
Journey
To turn these steps into personal brand ‘marketing’ in the work place, 121 clients and teams will get clear on a ‘journey’ of ‘working with them’ that makes them feel good and makes clear the outcomes they can help others to achieve.
Participants will come away inspired to create conversations internally and also externally about what value they bring to their company, what the company stands for, what it offers, how it stands out and who its customer is… flying the flag and helping others trust in the brand.
Frances is then on standby to work with individuals and small groups moving forward, to further support your people and keep up momentum.
Real Transformation
All of our corporate relationships are personally managed by Frances Khalastchi, who has over 20 years of experience in Corporate, Third Sector, Advertising, Startup and Government communications and marketing – helping individuals understand why they are there – working in an organisation, selling a product or buying it.
She has university qualifications in Graphic Design, Cultural Theory & Sociology, and in Art History and has held influential positions at AXA, English National Opera, Government Digital Service and in Private Equity. She has worked on brands like Disney and AMEX and has researched and written on communication strategies executed by BP, Unilever, Tate, Linklaters and Deutsche Bank.
Frances has managed sponsorships and PR strategies, created brand partnerships, launched products, designed websites and trained up staff, managed budgets and worked to sales targets across a number of sectors and in a range of economic and cultural climates.
