Marketing Tools for Coaches

Coaches who are looking for marketing tools often ask us what would you recommend for …..?

We decided to compile a list of our favourite marketing tools for coaches. A question we would invite you to consider before you select a tool is ‘what does this enable me to do?’ What we mean by that is, does this save you time by automating a repetitive task? Does it save you money? Does it make your life simpler/easier? Not just is this a fancy tool that sounds like it will help me.

It’s easy to be drawn in by the sales pitch and it’s even easier to get bogged down in trying to automate everything. Sometimes you just have to do a bit of boring admin, that’s part of running a business. Other times a tool saves you so much time and gives you so many great things you can’t do business without it.

Marketing Tools For Coaches

Website builder for coaches

Create.net

Brighton based website builder that is easy to use and makes great professional websites. The support team are superb and they are one of the worlds only website builders committed to net-zero operations.

“Use the Create Website Builder to design stunning pages and take your idea or products online. Forget about the coding, all you need to do is create.”

Email marketing for coaches

Drip

Send great emails, do clever stuff like automation and workflows. Much more powerful than Mailchimp and less complicated than the other tools. Does one thing well, send emails! If you’re on our email list then you’ll be getting emails from Drip as it’s what we use.

Social media content for coaches

Canva

Amazing tool for creating great-looking content for social media, your website and just about anything you need to look good. You can also use it for scheduling your social content. We use it to make and schedule our social content, it saves so much time!

Descript

Editing software for your videos and podcasts. It’s unlike anything you’ve ever used before. The editing is done by simply editing a document, these changes are then applied to your video and audio. You have to try it to believe it. When you start to use it it feels like it is powered by magic.

Time management tools for coaches

Calendly

Manage your time and diary, take payment for sessions and let clients book in their own sessions. Sync this tool with your calendar and get yourself organised! We couldn’t run our business without this tool.

Password manager for coaches

1Password

Keep your life and business secure with a password manager. Never have to remember a password again. It’s more secure than storing them in your browser or on your computer and syncs across multiple devices.

Online course platforms for coaches

Thinkific

A great-looking platform with a simple workflow for creating and delivering courses. Has straightforward options to get you started and more complex options for those with a specific business model in mind. Overall a great course delivery system that will give your online coaching courses a very professional look and feel.

Pros: Easy to use (for you and the client)

Cons: Needs external email marketing

Community: No

Mighty Networks

The only platform that really does both course delivery and community. The platform looks great and is super simple to set up, and great for your clients too. You can use it with just the course delivery element and then build a community later, or the other way around. Unlike the other platforms, your community can interact and share content, respond to polls, join groups, and discuss topics they’re interested in. The course delivery is slightly more limited than the other platforms but for the majority of coaches, it will be all they need. The platform has its quirks and limitations (as they all do) but if you’re building a community and selling a course on top, the business model works.

Pros: Simple to use for you and the client

Cons: No waitlist/pre-sales for courses

Community: Yes

Marketing automation for coaches

Zapier

A magic tool that sends data between your tools. You know when you want to get an email from one tool into another tool? Or you want to add a tag to an email contact when they attend your webinar? Zapier is the tool that does just that. If you need to pass data between two tools then check this out. We use this to a lot of clever stuff. It’s super easy to setup!