Mindset: The First Step on the Better Bolder Braver Marketing Journey

For us, mindset is about clarity – about your values and limits and therefore what value you offer to others.

Asking yourself what your values are – and what your value is – are big questions, probably the biggest ones… Value to you, value to another person, value to the world? This can get existential quite quickly. So we encourage coaches at this stage to activate their self-compassion.

We think you can only truly recognise and appreciate what effect you can have on your clients’ lives by knowing your own limits. And we feel strongly about only offering to give to others what in turn reflects our own values system.

Our work around mindset firstly serves to get clear about our “Why”. But in turn, it helps us to feel more confident about talking about the outcomes, results and insights you can serve to those who work with you, ie. to do good marketing, for it is one thing to identify our values to ourselves, and it’s another thing to talk about it with others.

The other thing we tackle in our Mindset chapter is how to avoid what we call the ‘Comparison Trap’. We think it’s best to get out there what we’re not so good at so that we can get comfortable talking about what we are good at – we’re taught from a young age to be modest, self-deprecating and vague about how we’re special. So, we need to address this in order to be able to proudly talk to others in a clear, focused, and confident way about why we’re unique and the right person for them to work with. That said, the other elephant in the room is not that we have flaws and limits – it’s that we think we’re not allowed to talk about those either. But, once we start to see how personal and specific our limits are – and therefore how personal and specific our strengths are (and combine this with the value set that we have for ourselves), the less inclined we are to get into a comparison trap with others and the clearer we are about our unique value to others.

We help our community members to create safe boundaries for themselves – to explore all of the above, but also in terms of what they want to put out there into the world in order that they can come across authentically and create resonance with their audience – their potential clients – without feeling that they have to “overshare” or be too vulnerable in their marketing.

We talk about a a ‘Limits Compass’, the directions of which are: Practical, Emotional, Time and Interest.