Better Bolder Braver Marketing Journey

Self-Service Course

Have you spent hundreds of hours watching YouTube videos and reading endless blogs to try and grow your coaching business?

Do you make long lists of to-dos that you keep putting off, leaving you feeling overwhelmed and disconnected?

Have you spent lots of time and money on marketing that hasn’t worked and has left you feeling deflated?

Have you created a programme that isn’t selling, that you keep having to discount massively to fill and feel stressed by in terms of running?

We understand. We know how frustrating it is going round and round in circles and worrying it can be to keep second guessing why you are doing things.

It’s time to try something different

Whether you’re just starting your coaching business – or you’re a seasoned sage – we’ve created a “Self-Service” training course that will help you build a better coaching business. The course will guide you week-by-week through our 6 step process, giving you time to implement as you go. No more endless to-do lists!

By practising what you learn each week, moulding it into your marketing practice, you will:

  • Attract Better Clients

    …who see your value and are ready to pay for your service.

  • Build a Bolder Coaching Product

    …that makes you stand out from everyone else.

  • Become more confident about putting yourself out there

    … which makes creating content easier and enables you to have authentic meaningful marketing conversations.

Frances and Simon walking

How It Works

The Coach’s Marketing Journey

The 6-week “Self-Service” training course will teach you the essential skills you need to build a better coaching business. The course guides you through the six chapters of The Coach’s Marketing Journey.

  • Mindset

    You’ll consider what your own values and limits are so that you can better articulate what value you deliver to others. Becoming clear on this, and your boundaries, will help you create a sustainable and nourishing marketing practice.

  • Client

    You’ll work on who your ideal client is, and who you can serve most effectively. This will help you find your niche and focus your marketing efforts.

  • Story

    You’ll consider how empathy, authority and journey work in telling your story and thus feel better about presenting it with confidence and relevance to your potential client.

  • Product

    You’ll create or refine your coaching ‘product’ – be it 121 client work or a course, consider how best to build it and deliver it, and use new outcome-based pricing skills to sell it.

  • Content

    With a clear idea of your ideal client, a compelling story and a product that your client wants to buy, you’ll find your voice, embrace your authority and overcome fears about putting yourself out there.

  • Journey

    To turn these steps into ‘marketing’ you’ll create a client ‘journey’ that invites people to become clients, shows them the journey you take them on and makes clear the outcomes you can help them to achieve.

Each chapter will take around 2 hours to work through, with each having multiple short lessons and exercises accompanied by worksheets, templates and guides. A new chapter is released each week and you can self-pace the learning to suit your schedule. There are 50 video lessons and exercises in the course and you can revisit these as many times as you like.

You’ll also join a dedicated group just for course members with whom you can discuss the content and exercises, get feedback and top up on inspiration and motivation.

There’s More…

Frances and Simon

Also included are these great benefits:

  • Mobile App and bespoke online platform through which you can watch the training sessions and interact with the group
  • Unlimited access to the training materials and videos for the duration of your Better Bolder Braver community membership
  • Access to all future lessons, materials and recordings added to the course

The course is accredited by the Association For Coaching CPD Hours Scheme. As an AC member, you will receive up to 16 hours of CPD credit for completing the course.

Association For Coaching CPD Hours Scheme

Start The Course

The chapters are released each week and the whole course will take 6 weeks to complete, although if you wish, you can take longer. You will have access to the course and growth group throughout your Better Bolder Braver community membership, so you can revisit the course materials as many times as you like.

This course is only available to members of our community. So, to access the course you must first become a member. You’ll get support, inspiration and motivation from the community as you progress through the course.

The course is priced at £350, $450, €425 (discounted for Founding 50 Members). To access it, join as a member – currently £30, $25, €35 per month which also gets you the reduced course price!

If you’re serious about building a better coaching business and reclaiming control of your time and finances, join the training course today for instant access to the first chapter.

1. Join the Community

Enjoy all the membership benefits

2. Purchase the Course

Access a new Chapter each week to practice and incorporate into your marketing

3. Build a Better Coaching Business

Get ongoing support and motivation from the community