The Better Bolder Braver vision

After over 20 years of being on the work/life/marketing train, I have arrived at Better Bolder Braver.

P.S. This was a blog post back in the day, but I’ve repurposed it into a main page for the website because it speaks from my heart.

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Hi, I’m Frances Fogel

I have 23 years’ experience in Corporate, Third Sector, Startup and Government communications and marketing.

I’ve managed sponsorships and PR strategies, created brand partnerships, launched products, designed websites and trained several lovely people along the way. For a while now, I’ve been helping coaches – or ‘people-helpers’, as I prefer to call you – improve your relationship with marketing. I want to help you face the feelings that marketing brings up and then capitalise on that self-awareness to feel more confident about putting themselves out there and, perhaps more importantly, are clear on who you want to surround yourself with and what energy you want to get back.

In all my years of doing marketing, it’s been the relationships with people that I’ve had cared about most.

I want to help coaches feel better about marketing themselves – to attract Better clients, build a Bolder offer and be Braver with prices, planning and purpose.

Let me break that down into the Who, What, Why and When…

Coaches – The Who (not the band. And DEFINITELY not a ‘customer segment’… I really do try not to use wanky marketing lingo ‘round here.)

Coaches are people I really connect with and are inspired by. From their training methods, the mentality, the mindfulness and their generosity of spirit, to their ability to make huge changes in the world – I know coaches to be a good crew of people for us to live amongst.

I want now to provide coaches with a safe space to play, learn and share, and to foster in them a sense of “what good marketing looks like”. I also want to help coaches be conscious of what comes up for them when they are “putting themselves out there”; to be compassionate to themselves, not take themselves too seriously and give themselves permission to enjoy the spontaneity, self-growth and focus that their marketing ‘practice’ can serve them.

Frances Dancing

So what are we offering?

Better Bolder Braver is the first dedicated community space just for coaches to grow via marketing. It’s a safe, fun, educational, diverse, accessible space where you will find inspiration, new friends, potential collaborators and resources, be taught and encouraged to develop and practice new skills, shown wonderful ways of being creative and encouraged by others to feel better about putting yourself out there in the world to attract the kind of energy you need to keep going. You will enjoy what you do, earn at least enough money to satisfy your personal needs and stay true to your values. This is all served to you as part of our “Empathy-Led, Human-Centred” marketing approach.

If I was showing you our business plan (I haven’t actually written one, or a marketing strategy, by the way – I’m just talking about the conversations we’ve had) then we might next talk to you about ‘Channels’ and ‘Customer Relationships’. In normal human language, that would be to say how we are reaching people I care about and inviting them (you!) to join our community and to spread the love to others. So here goes…

Simon Batchelar – who was my partner-in-crime in founding the community – established social media profiles – or “laid down beach towels”, as Simon called it at the time, for Better Bolder Braver – across all of the usual platforms because we know that you may totally rate Linkedin but hate Facebook (me!), enjoy scrolling through Instagram but can’t deal with X / Twitter or Snapchat or TikTok mania (again, me), like watching videos (let’s talk about ‘screen-cringe’ some time!) or prefer to digest podcasts whilst cleaning the house, picking up kids, walking the dog or taking a (ok, thank you).

… We wanted to make sure we were practicing what we preach and putting ourselves out there in a way that would be meaningful and diverse. You can, in fact, already enjoy some lovely trailers on our podcast and YouTube channels from Simon.

Everything is still evolving organically. ‘Getting it out, not getting it perfect’ is probably my favourite mantra, as you will learn.

Frances and Simon - Better Bolder Braver - L9

What will this community give you?

The resources that you will get from Better Bolder Braver range as follows:

  • Closed, safe, small group workshops exploring all facets of our Empathy-Led, Human-Centred marketing journey… from getting to know your clients before trying to sell them things… engaging with your engagers, trusting and being trusted, being clear in your mind about your values, intentions, your offering and your boundaries and then being able to articulate these important “details”.
  • Interactive video masterclasses with experts in marketing, coaching and more – all talking candidly, openly and generously about their marketing practices, demons, challenges and fears as well as offering invaluable insight, advice, support and other marketing enlightenment gems.
  • Myriad contents, polls and chat about marketing themes and concepts… and how doing marketing things can make a difference but also how it can make us feel.
  • Tips and Tricks for how to do Better, Bolder, Braver marketing and how to be kinder to yourself throughout.
  • Reflective moments for you to take stock, breathe, hold up a mirror and get nice to yourself and also to others in your community. So much of the point of Better Bolder Braver is to help you with a happy marketing energy. Laughing at yourself is a biggie too.

There are a bunch of other marketing people who I’ve befriended over the years – a good number of whom are in fact now IN the BBB community … who I like to refer to as my ‘marketing family’- copywriters, photographers, podcast producers, SEO geeks, GoogleAd word wizzes, community-building guys, ritual designers, UX guys, video producers, branding peeps, social media and PR specialists, publishing friends and more. I am, of course, also surrounded by fabulous coaches, and also have some excellent therapist friends, psychologists and philosophers around us too, all helping me help you with the ‘how marketing makes us feel’ bit. Whilst these people will not be present on the community platform – that’s just a playground for coaches – they are on hand to help us help you. So you’ll hear and learn from those folk too in some way… in the community or as part of our courses, which we will tell you about later. I’ll be happy to introduce you (free of charge!) to any of them that you would like to work with, but more than anything I am all about empowering you to feel that you can largely do your marketing yourselves, if that is what you’d like / budget for.

BBB Community Members 2

How much is being in the Better Bolder Braver community?

Yep. Money. Question first… How does charging for your services make you feel? As you can imagine, if I did not charge you for this, I sadly would not be able to provide to you, include you or invite you to support others and be part of your growth.

Indeed, I am actively looking to embolden you to develop a healthier relationship with money, pricing, charging for what you serve and asking for payment yourselves… and how I’ve priced this community is no different. Our monthly membership fee is £50 (I use round numbers, not “charm prices”). This is about a quarter of the price of an average monthly London gym membership, about the same as 10 cups of decent coffee, but way more than soap (unless you buy your toiletries from Liberty & Co, which by the way is a nice treat too once in a while).

So, go on… treat yourself and do a good thing for you and your marketing. Join Better Bolder Braver today. I am much look forward to seeing you there.

Let’s go on this journey together

Access our content, courses, groups, workshops and events and meet other, like-minded coaches.

This is more than just training and it’s far better than a Facebook group. This is the community that will empower you to become Better, Bolder and Braver.

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