The Braver Way Programme

Are you a coach who is:

At “capacity” – like you are working more and more, but not gaining momentum?

Not attracting the “right” clients – being haggled on price and compared to cheaper coaches. Feeling drained at the end of a session or series of sessions with a particular client? Feeling spread thin by so many different types of clients or – instead – wanting a bit more of a variety?

Struggling to sell your online course – have you created a programme that isn’t selling? Are you what we call “panic-pricing” to get bums on seats?

Wanting to create your own programme – do you want to create an online course or programme but you don’t know how to do it or where to start?

Charging for your time – which locks you into the cycle of needing to work more to earn more, and makes you feel like you can’t increase your prices easily?

Feeling trapped by your business model –  making you feel like you’re stuck in a rut, but underneath it all you know you could be doing / feeling much better?

If so, you’re not alone. We hear this a lot.

Frances and Simon 22

You Can Build a Better Coaching Business

We have created The Braver Way communal learning and support programme to help you reclaim control of your coaching business. On the programme you will:

  • Attract Better Clients

    Prospective clients – the right clients for you – will quickly understand the outcome of working with you. They will be “pre-sold” on the value you deliver and the method you use to deliver it. They will understand how you can help them and why they ought only to work with you. Price won’t be an issue, it’ll just be a question of how soon you can start.

  • Build a Bolder Offer

    You will learn how to build a coaching product that is unlike anyone else’s in the market and turn it into an offer that’s the perfect fit for your ideal client. It will enable you to deliver value and impact to your clients whilst not linking this to your time. So, you will feel a greater sense of worth without needing to work more hours.

  • Be Braver with your Pricing, Planning and Purpose

    With better clients and a bolder offer, you will be able to be braver with your pricing without being comparing you to others.

    You will have more clarity and therefore direction with your planning, and be so much clearer on your purpose. This confidence will translate to bravery in how you market yourself and the resulting energy will be infectious, bringing your clients in turn to a place of clarity, calm and creativity.

How It Works

The Braver Way programme runs for 20 weeks. Every 2 weeks a new ‘Chapter’ is released, which consists of lessons and exercises to work through. This is followed by an immersive group session where we all come together to check in, reflect, answer questions, share learnings perform rituals and keep each other accountable and feel supported on the journey.

There are 10 Chapters:

  • Welcome

    We will welcome you into the space and connect you with the other coaches who will be with you on this journey. We will do this will a group session where we find out more about each other and our intentions for the programme.

    This will be space for rituals and some lessons to start you thinking and making space for what is about to happen.

  • Mindset

    You’ll acknowledge your value, values and boundaries and become alive to your impact, uniqueness and drive, helping you move away from falling into the ‘comparison trap’.

    We’ll set summit goals and map out a pathway to subjective success, but also talk about how it’s OK to deviate from the path, be kind to yourself, laugh at, and embrace what might feel difficult and get to know each other as creative buddies and a support group – a safe place to share, showcase, challenge and cheerlead each other.

  • Client

    You’ll explore who your ‘ideal’ client is, find your niche and work on feelings of commitment phobia, understanding that a niche is not forever.

    We’ll work with you on where to find – and how to attract – your audience, and how to think of prospect clients as a community to talk ‘with’ rather than ‘at’ about what you do.

    We will also foster in you the sense that it is ok for you to change things up and shift your focus in the short or medium term, and how to smooth your marketing message from one type of client to another.

  • Story

    You’ll combine empathy, authority and narrative together and learn to embrace sharing your story.

    We’ll empower you to talk about your business like never before, in an authentic and inviting way.

    You will enjoy and see value in ‘why you’ … your unique story is your greatest Unique Selling Point.

  • Product

    You’ll create a product that fits exactly what your ideal client is looking for, as well as one that serves your own needs and speaks to your values, limits and boundaries.

    This new product will fit the way you want to work, be it a repeatable group model, 121 sessions or an online course. Your product will give you more focus, allowing you more time to develop your coaching practice, or for better work-life balance.

    We’ll show you how to automate course delivery and sort out the ‘tech’ stuff including thinking about payment plans and platforms. You will also be introduced to a host of different tech options for course and content delivery, mechanisms for sharing and marketing your content and be supported in devising plans for your planning, pricing, marketing and delivery.

  • Offer

    You’ll create your Bold offer and price to empower you to confidently take your product to your ideal client in a way that doesn’t feel like selling at all.

    You will learn how to practice your own coaching skills on yourself and others to overcome Imposter Syndrome.

    We’ll work with you on how y0u can promote this offer so that you attract the right people, who are quick to understand the outcome of working with you and from whom you will be energised.

  • Content

    You’ll find your voice, embrace your authority and overcome fears about putting yourself out there.

    You can go foraging for rich material, share ideas, be poetic, colourful, visionary and creative.

    We’ll teach you how to create and share authentic, engaging content, and to enjoy it!

  • Journey

    You’ll create a client ‘journey’ that nurtures strangers (or people you already know!) by guiding, showing, inviting, asking, listening, reflecting and responding.

    We will help you to bring your coaching practice into your marketing practice, making putting yourself out there and offering support less about pain and more about about having increasingly rich conversations and building networks that support you.

  • Planning & Purpose

    With your newfound bravery and a life-long tribe of cheerleaders behind you, you’ll make an implementation plan for the following 12 weeks and commit to accountability.

    We bring it all together, practising visualisations of what success looks like, think about the embodied experience and be mindful of any feelings coming up as we prepare to transition out of the programme – dissipating, but still together.

  • Reflection & Intention

    We aim to conclude this precious time together with a clear sense of personal purpose, but with group energy behind us.

    We consider the group’s support as part of the ongoing plan. We will also allow for emergent practice to dictate how and when we communicate with each other moving forward, harking back to coaching values and respecting the unknown.

    There will be rituals, celebrations and meditations on Transition.

Every two weeks, there is a group facilitation session that will enable you to ask questions, seek clarity, share learnings and practice… building memory into the muscles.

These sessions will leave you feeling inspired and motivated and well-versed.

1-2-1 Implementation & Reflection Sessions

Included in the program are 6 x 1 hour personal Action (with Simon) or Reflection (with Frances) sessions.

These sessions are available to book at any time, with whom you choose, and in no particular order, during your 20 weeks – so you can use them if you want a deep dive to help with a particular session or you want some guidance and support with digesting and implementing the learning.

Graduates of The Braver Way are also entitled to ongoing 121 work with Simon and/or Frances once the programme concludes.

Simon Frances 3 min
Frances and Simon

There’s More…

In addition to all of the learning and practice opportunities, as well as access to and support from your fellow Braver Way cohort members, you will benefit from:

  • A mobile App and bespoke online platform through which you can watch and listen the training material and interact with the group
  • Unlimited access to the training materials, recordings and videos for 1 year
  • A 28% discount for the Fabulous habit-building app and your first month for just £1
  • Access to our Further Reading List – a library that will help you develop yourself and your business even further
  • A whole year of beautifully printed planners to help you plan out (says Simon!) / play with and embrace (says Frances!) your future

Reserve Your Place

Book a ‘discovery call’ today to ask any questions and to reserve your spot. The programme will start in January 2022.

To get the results, you will need to invest and we ask for this in 3 ways:

Time – you will need to invest 4 hours a week (or whatever you think might be the equivalent time you might spend trying to “do it yourself”  i.e. watching videos and reading blogs about how to do marketing, writing stuff then deleting it or just not using it, and generally worrying about your marketing).

Energy – we ask that you give yourself permission to commit to the process and to embrace the work you will need to do on the emotions that come up.

Money – each place on the programme is an investment of £2,500 – a lot less than outsourcing your marketing and, rather than distancing you from it, empowers you to own it and also to see your marketing as part of your self-development practice.

Better Bolder Braver founders Frances and Simon

1. Book your Discovery Call

To ask any questions

2. Join The Better Way Programme

To implement the learning

3. Reclaim Control

Of your business, your time and your energy

Once you secure a place on The Braver Way programme, it’s then a joyous and confidence-boosting journey to reclaim control of your business, your time and your energy.