We do not believe that you need to churn out content to attract clients.
We believe that once you find your voice, embrace your authority and get creative, overcoming any fears about putting yourself out there, you will enjoy producing and repurposing good material that invites conversation and engagement from an audience that is right for you.
When we talk about ‘content’ the question we’re often asked is: why do I need to make content?
Coaches often think if they have a website, book or video that explains their method, product, etc. then what more do they need? Some coaches say, ‘It takes too much time,’ or, ‘I don’t have anything to talk about,’ or the classic, ‘my clients aren’t on social media!’
We get it, if you’ve tried before and got nothing back it can be easy to dismiss the time and effort it takes. So why should you create content?
Firstly, let’s clarify that content doesn’t have to mean social content, it can be blogs, podcasts, or videos on YouTube. When we talk about creating content, the primary objective is to build trust. It shows your ideal client that you’re the guide they’ve been looking for, and you have a plan that they want to follow. It builds confidence in you, establishes authority and enables clients to get to know you so they can make an informed decision about working with you.
To be clear, we don’t talk about ‘tactics’, our training isn’t a load of videos telling you to make and post endless amounts of content. We’re not going to deep dive into the latest trends. You don’t need any of that to “do” marketing. Those are just excuses marketing people use to explain why a campaign hasn’t worked.
What we do is show you how to create content that educates, entertains and engages your ideal client and opens them up to having an authentic, truthful and meaningful conversation with you. We’ll show you how to take your clients on a Journey of Consciousness through five levels of awareness.
To get comfortable with making content you need to work on shifting your mindset from content being something you have to do, to something you want to do.
In the Coach’s Marketing Journey course, we will guide you through getting into the content mindset and work on who you’re talking to, how to build trust, and how to move from selling to telling. We have exercises that will empower you to find your voice, show you how to make and repurpose engaging content, and overcome the perfectionist and the comfort zone that is holding you back.